Miami, With a Boarding Pass

Most airport shops begin with a practical question: What did you forget?
The Shoppes at Ocean Drive began with a better one: What do you want to remember?

Created by Ocean Drive Magazine® and Guycorp, the idea was to give Miami the last word before departure. Not another souvenir stop, but an editorial version of the city—fashion, art, color, attitude and just enough audacity to make boarding your flight feel slightly premature.
Romero Britto’s officially licensed work gave that idea an especially appropriate accomplice. Miami has never been particularly interested in beige, understatement or leaving quietly. Neither is Britto. Together, art and retail became less about taking merchandise home than taking a little South Florida confidence with you.

Milton Glaser once said, “You are no longer the same after experiencing art.”
That is a rather ambitious standard for an airport shop. We liked it.

And Charles Eames understood why ambition still comes down to execution: “The details are not the details—they make the product.”

Forty years of Guycorp experience went into those details, but the objective was considerably simpler: