top of page

Architectural & Interior Design Studio

“A STAGE SETTING IS NOT A BACKGROUND; IT IS AN ENVIRONMENT.”
— Robert Edmond Jones

NASCAR Daytona USA

July 2011

Start Video Now
Design Doc One
Design Doc Two
Design Doc Three

“The Loudest Museum You'll Ever "Hear"

Daytona USA begins with a simple idea: racing history should never stand still.
The museum is conceived not as a collection of objects behind glass, but as an immersive journey through the people, machines, memories and mythology that made Daytona the World Center of Racing. If you've ever yearned for a museum that revs its engines, you've found it at NASCAR. This might just be the noisiest museum on the planet, where a battalion of TV monitors relentlessly blares the roar of howling engines, enthusiastic announcers, foot-tapping music, and stock car drivers' good ol' boy wisdom, all cranked up to full volume. It's as if a sports bar sprouted wings inside an aircraft hangar, complete with rumblings and screeches from IMAX shows, motion simulator rides, and a NASCAR-themed video arcade. If silence isn't your thing, this museum is music to your ears!

bottom of page