top of page

Architectural & Interior Design Studio

“Too much of a good thing can be wonderful.”
— Mae West | Actress and Entertainer
Goodness Had Nothing to Do With It (1959)

Harley Davidson / Playboy Event in Orlando.

January 2011

Start Video Now
Design Doc One
Design Doc Two
Design Doc Three

Some Serious Monkey Business.

What happens when Playboy, Craftsman, and Harley-Davidson walk into an art gallery? Apparently, someone brings a toolbox. Someone else brings a motorcycle. And nobody remembers to bring a painting.
For Orlando's 2012 NBA All-Star Weekend, Guycorp conceived an invitation-only charity affair at G4 Studios that put three iconic American brands into a most unlikely relationship. The challenge wasn't finding common ground. It was making their differences the attraction.
Craftsman tool chests became cocktail tables. Industrial oil drums became Playboy partitions. Chrome chains abandoned the garage for chandelier duty. Diamond plate traded the workshop floor for the bar, while Harley-Davidson supplied the horsepower.
Even the dress code crossed company lines, with Playboy Bunnies adopting Craftsman and Harley-Davidson-inspired uniforms. Generations of Bunnies were part of the festivities, proving that some brand identities have considerably longer legs than others.
But the evening's most interesting transactions weren't happening at the bar. Autographed centerfold memorabilia, Bunny-imprinted tool chests, and a Harley-Davidson motorcycle brought the charity auction into the spotlight.
Three brands, three very different audiences, and one wonderfully improbable reason to come together.
Who knew a little monkey business could be so industrious?

bottom of page