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Architectural & Interior Design Studio

“We do not want to try to predict the future. What we wanna do is make the future.” — Jane McGonigal

Gentle Monster & Jacquemus Exploration

January 2026

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Design Doc One
Design Doc Two
Design Doc Three

The future usually arrives with instructions. This one begins with a ticket good for three worlds—and the freedom to get lost in them. At the trilogy’s final stop, Gentle Monster and Jacquemus turn exploration into a retail proposition: eyewear changes what you notice; fashion changes how you enter the room. Neither brand asks visitors to dress for tomorrow. The invitation is more interesting: decide what tomorrow might look like.
Conceived as a fully immersive pop-up for Manhattan Fashion Week 2026, the retail journey borrows the optimism of a starship departure. Arrival gives way to discovery; discovery gives way to the pleasure of choosing what comes along. Gentle Monster’s appetite for the unexpected meets Jacquemus’s instinct for making fashion feel personal, playful, and larger than its packaging. Together, they make the act of trying something on feel less like a transaction than a small change in trajectory.
The first two stops asked what machines might make and what unknown life might become. Here, the question belongs to the visitor: where to next?

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