Fragrance has a peculiar retail problem. You cannot see it from across the room.

You can see a watch. You can see a handbag. You can certainly see a diamond. Perfume has to persuade you to come closer before it can begin making its case.

For Cartier CARROT, Guycorp turned that disadvantage into the entire retail strategy.

The environment was conceived around curiosity rather than inventory—an experience that reveals itself gradually and makes discovery part of the transaction. Cartier provides the extraordinary advantage of recognition; the design provides a reason to investigate something unfamiliar beneath that famous name.
After more than forty years of retail design, Guycorp knows that getting attention is only the first few seconds of the job.

The more interesting question is what you do with it once you have it.

They came over to see what Cartier was doing. By then, retail had already begun.