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Estudio de arquitectura y diseño de interiores

“IT DON’T MEAN A THING IF IT AIN’T GOT THAT SWING.”

—Duke Ellington and Irving Mills

TAN

2014

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Design Doc One
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Happily Ever After Had an Afterparty

Most fairy tales end at midnight. This one changed the lighting.

When the equestrian performance concluded, Guycorp’s proposal did not empty the palace—it changed the cast. Spectators became guests, courtyards became social rooms, and tented lounges moved from pre-show anticipation to cocktails, music and dancing.
The transformation required no competing storyline. Illumination altered the mood; entertainment changed the tempo; the TAN identity carried the property into fashion, merchandise and nightlife. The same world that had framed horses and riders now belonged to the audience.
That extended the attraction beyond a scheduled performance without turning the evening into an unrelated nightclub concept. The palace kept its character while learning a few new tricks after dark.

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